"When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?"
The book brings the reader behind the scenes of modern media advertising and manipulation. It also shows how the system of media is broken, mainly due to revenue incentives that don't necessarily serve the public.
1) Fake news and manipulated media is a real thing, and quite easy to produce and spread.
2) Blogs and other outlets will continue to publish false or heavily manipulated content as long as they get the eyeballs and so revenue.
3) There is an art and science behind making an opinion, an event or a person 'hyped' and there are people called 'media strategists' who do just that.
READ IF: You want to know more about how any media hype is created, or if you want to start a blog as a side hustle to make money.