The Art of The Start 2.0


“If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you.”


SUMMARY: The book is an updated edition of Guy's first book; it dives deep into all the realities and challenges that entrepreneurs have to face today.


TAKEAWAY: There is so much advice out there about entrepreneurship that it is easy to focus on the things that don't matter and miss some of the key ones that will make or break your business. Once you understand the seismic changes in business that have happened in the last decade, you know that you must evolve your view on business plans, social media, crowdfunding, investors, etc. just to name a few. The core challenges have not changed (building a strong team, creating an awesome product or service, and facing down your competition), how you deal with them has.


READ IF: You are an entrepreneur who is overwhelmed by all the advice and is trying to focus on a few key things that truly matter to your business.