“Good brainstorms are extremely visual. They include sketching, mind mapping, diagrams, and stick figures. You don’t have to be an artist to get your point across with a sketch or diagram.”
SUMMARY: The book shares the behind-the-scenes insights of how the Silicon Valley-based firm IDEO, developer of hundreds of innovative products, have managed to come up with so many creative ideas and products over the years.
REVIEW: This is a great book for anyone who wants to bring more creativitity into how their people think and work together, and how they develop ideas or solve problems. With enough research and the ability to view ideas from all stakeholders' perspective, any team can become innovative.
READ IF: You are a leader who wants to make your company the leading-edge innovative star of your industry. .