“Until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you're not going away - that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project - you will not get the attention you need and the support you want.”
The book explores why it is a major mistake in business and in life to shoot for average, and why you should aim for ten times more when going after your goals.
1. Aiming for average is perceived to be the safe option, but in reality, it isn't. It is not going to last long-term and it is easy to fall behind.
2. Whatever goals you set for yourself, if you aim at 10x results, you will achieve more than what you would have otherwise.
3. You need to take massive action in your daily life to achieve 10x results, normal daily action is not enough.
READ IF: You enjoy science-backed inspiration for goal setting and execution.