“Lateral thinking doesn’t replace hard work; it eliminates unnecessary cycles”.
This book explains how some people achieve rapid growth and build sustainable, profitable businesses at an almost unreal pace by working smart, not hard.
1) Momentum - not experience - is the single biggest predictor of business and personal success.
2) Always look for 10x improvements, instead of incremental ones. It is easier to build a huge business than a small one.
3) You can do incredible things in a short amount of time but you need to rethink conventional wisdom; you need to think 'laterally'.
READ IF: You are tired of the climbing the career ladder and feel like you are putting a lot in without seeing results that would match your efforts.