“When what you are deeply passionate about, what you can be best in the world at and what drives your economic engine come together, not only does your work move toward greatness, but so does your life."
The book summarizes the findings of a research that looked at 28 companies over 30 years in order to identify what makes great companies great and help them outperform their competition time and time again.
1. The most important thing you can do as a leader is to figure out what your company can do better than anyone else in the market, and stick to it. Invest in R&D to keep your advantage.
2. All success comes down to people. Make sure you hire the best and keep them happy and motivated.
3. Create a culture that is welcoming of different views and rewards transparency and honesty. People need to feel comfortable with sharing ideas and admit when they have made a mistake.
READ IF: You are a leader who wants to grow and shape their company and ensure long-term success.