"Visionary companies pursue a cluster of objectives, of which making money is only one -- any not necessarily the primary one."
The book is the result of an extensive survey with hundreds of CEOs. It examines 18 visionary companies that have been successful for decades, and gives insights into what are the common characteristics amongst them.
1) If you want to start a company and make it a great one, don't wait around for an extraordinary idea. It isn't necessary.
2) In order to become visionary, you need to have a core ideology that you and your company can always stand for, no matter what.
3) Visionary companies are like a cult with loyal employees and customers who feel like being part of a family.
READ IF: You want to build a company that is successful in the long-run, or you are already a business owner who wants to stay successful beyond being profitable.